SUPERGA®ANNOUNCE THE NEW FACE OF THEIR WOMENSWEAR SS16 CAMPAIGN

Superga®are excited to announce the new face of the womenswear SS16 campaign.

 

Abbey Lee will be following in the footsteps of Suki Waterhouse, Alexa Chung and Binx Walton to become the face of the SS16 womenswear campaign.

 

Australian born actress Abbey Lee is known globally for her acting and legendary street style. She most recently starred in Mad Max, Fury Road in 2015 and will star in Neon Demon with Keanu Reeves, Elle Fanning and Christina Hendricks and Gods of Egypt with Gerard Butler for 2016.

 

As well as being the new face, Abbey Lee was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Supergas.

 

Superga pride themselves on supporting and nurturing the rising talent within the industry and set to debut Abbey’s creative skills by developing styles for Superga’s AW16 collection.

 

Editor’s Notes:

 

Superga®

Superga® is the iconic footwear brand that used the innovative rubber vulcanisation technology since 1911. The brand’s most popular model, 2750, has been produced since 1925 and is the first tennis shoe realized with a rubber sole. The use of this technology has been employed to create footwear for the mass market. Today Superga® shoes can are known as the “People’s Shoes of Italy”, due to their over 100 year legacy in Italy.

The brand is known for partnering with the most influential names in the fashion industry; including Binx, Alexa Chung, Rita Ora, Suki Waterhouse, Binx Walton, Henry Holland, Giles Deacon, The Man Repeller, Versus Versace and The Blonde Salad. Superga® continues to focus on being a significant player in the UK footwear market with year- on- year growth exceeding expectations and was awarded Women’s Fashion Brand of the Year 2015 at the prestigious Drapers Footwear Awards

2015. Superga® is under license by GLD Group in the UK.