Superga®are excited to announce the new face of their menswear SS16 campaign.
Charlie Casley-Hayford will be following on from previous ambassador Jack Guinness to become the face of the menswear SS16 campaign.
Since launching his international brand in 2008 with his father, Charlie has been a favourite of GQ’s “best dressed men in Britain”, and with a huge following Charlie has also been voted no.20 on GQ’s cool list of the most influential men under 40.
As well as being the new face, Charlie was hugely involved in the creative direction of the campaign and will showcase the many ways in which you can style your Supergas.
Superga pride themselves on supporting and nurturing rising talent within the industry and is set to debut Charlie’sofficial collaboration in June 2016.
Superga® is the iconic footwear brand that used the innovative rubber vulcanisation technology since 1911. The brand’s most popular model, 2750, has been produced since 1925 and is the first tennis shoe realized with a rubber sole. The use of this technology has been employed to create footwear for the mass market. Today Superga® shoes can are known as the “People’s Shoes of Italy”, due to their over 100 year legacy in Italy.
The brand is known for partnering with the most influential names in the fashion industry; including Binx, Alexa Chung, Rita Ora, Suki Waterhouse, Binx Walton, Henry Holland, Giles Deacon, The Man Repeller, Versus Versace and The Blonde Salad. Superga® continues to focus on being a significant player in the UK footwear market with year- on- year growth exceeding expectations and was awarded Women’s Fashion Brand of the Year 2015 at the prestigious Drapers Footwear Awards2015. Superga® is under license by GLD Group in the UK.